Competition and cutting costs are the biggest concerns in Dubai, more and more owners of restaurants are choosing to structure their kitchens without the use of qualified chefs, even in many cases without an expensive head chef, you can realize this happening among the ranks of the higher profile restaurants. At the end of the day, owners save a lot of money.

Smart and professional business owners started to realize how valuable it is to write a marketing strategy for their business. However, many businesses are doing their utmost to grow, many new established corporate failed to adopt an effective marketing strategy, and that's the reason why many companies are closing in an early period from the date of establishing.

The rules have changed. The previous generation pushed out awareness through tangible experiences to keep consumers engaged. Now a days, things are different. These old ways are still present, yet there are new players that have come into the marketing world that we all need to be aware of.

Differentiation.

It is no secret that this unprecedented time has dropped a tidal wave of uncertainty on this generation. Social norms carefully crafted over decades have crumbled and businesses are left scrambling to change their purpose. However, there’s something thriving through all of this - documenting and monetizing the situation through several channels – and that’s digital marketing. As trying as COVID-19 has been, it should be looked at not as a time of wallowing, but as a time for growing. The inevitable “self-isolation” time spent with you, you, and more you, is the perfect opportunity to seek out new prospects within your business. Can you reevaluate a dated process? Or curate a new road to attract sales? When circumstances shift, we need to shift with them, and embrace our deepest form of adaptability.

The Middle East has long been known as an online retail giant, attracting international investors. eCommerce has also become a viable way to grow business success and wealth, especially because of the high levels of disposable incomes in the UAE.