Smart and professional business owners started to realize how valuable it is to write a marketing strategy for their business. However, many businesses are doing their utmost to grow, many new established corporate failed to adopt an effective marketing strategy, and that's the reason why many companies are closing in an early period from the date of establishing.

The rules have changed. The previous generation pushed out awareness through tangible experiences to keep consumers engaged. Now a days, things are different. These old ways are still present, yet there are new players that have come into the marketing world that we all need to be aware of.

The Middle East has long been known as an online retail giant, attracting international investors. eCommerce has also become a viable way to grow business success and wealth, especially because of the high levels of disposable incomes in the UAE.