Differentiation.

It is no secret that this unprecedented time has dropped a tidal wave of uncertainty on this generation. Social norms carefully crafted over decades have crumbled and businesses are left scrambling to change their purpose. However, there’s something thriving through all of this - documenting and monetizing the situation through several channels – and that’s digital marketing. As trying as COVID-19 has been, it should be looked at not as a time of wallowing, but as a time for growing. The inevitable “self-isolation” time spent with you, you, and more you, is the perfect opportunity to seek out new prospects within your business. Can you reevaluate a dated process? Or curate a new road to attract sales? When circumstances shift, we need to shift with them, and embrace our deepest form of adaptability.